Pay Per Click Services in Toronto & the USA
Get Instant Relevant Traffic With Every Click at Reasonable Cost to Increase Your ROI
What Is Pay-Per-Click Marketing
The latest reports show that pay-per-click (PPC) marketing has an average return of 200% on investment. Over 65% of small to mid-size businesses invest in PPC campaigns and 84% of brands see good results with their ad campaigns. According to Statista, businesses worldwide spent $164 billion on paid advertising in 2022, which is expected to reach $190.5 billion in 2024. As a leading pay-per-click marketing service in Toronto, India, and the USA, we can help you tap into this widely used ad strategy, regardless of your industry.How Do You Define PPC?
Pay-per-click marketing helps your business get noticed by placing ads in front of potential customers. You only pay when someone clicks on your ad, not just when it's shown. This makes it a cost-effective way to drive traffic and boost your brand’s visibility. PPC ads are not limited to Google. Social media platforms like LinkedIn, YouTube, Facebook, and Pinterest also have pay-per-click models. They allow marketers to place ads strategically so that they are highly visible to their target audience.How Do We Help You Generate Online Revenue Through PPC Management Services?
At Datasoft Technology Solutions, we offer complete PPC management services including keyword research, ad creation, campaign optimization, and performance tracking. We establish your pay-per-click campaign structure and pricing to attract new visitors to your website while controlling your PPC management expenses. We also assist in understanding the technical aspects of PPC and incorporating it into your SEO and online marketing campaigns.What Are the Different Types of PPC Ads?
Different types of PPC ad campaigns are available to help you build a robust online presence. It can promote your products and services to the right audience at the right time. Our pay-per-click services are tailored to determine the most appropriate ads for your business depending on your goals. These include:Search Ads
Search advertising is the most common form of PPC marketing. It appears to potential customers looking for the products and services your business offers online. They are suitable for one-time campaign promotions or quick sales. As an experienced PPC agency, we recommend search advertising to businesses looking to acquire strong and high-quality leads from new customers.
Display Ads
Display advertising effectively reaches over 90% of online users. They appear on Google’s partner websites, targeting users who visit your industry-related sites. It takes advantage of photos and texts to grab users’ attention and encourage them to take action. Our PPC agency, recommends display ads to businesses targeting niche or premium customers with long sales cycles.
Social Ads
Social media paid ads are the fastest-growing segment in pay-per-click marketing services. These ads appear on channels such as LinkedIn, Twitter, and Facebook. They are designed to reach potential customers considering their interests, networks, and hobbies among other factors. It is best suited to businesses with an active social media presence.
Remarketing Ads
Remarketing advertising is one of the most effective strategies when your goal is to reach high-converting customers and double your turnovers. It encourages individuals to revisit your website and compel them to convert. This ad segment is relatively cheaper than search advertising due to low competition and highly targeted customers. Our PPC agency implements strategic PPC ad formats and extensions to reap substantial results with your campaigns.
Google Shopping Ads
As the name suggests, Google shopping ads appear above or beside the main Google search results. They allow potential customers to view the products and prices before even they click on your website. We recommend these ads to eCommerce businesses with a large volume of products aiming to reach customers with a clear buying intent.
In-stream Ads
Also known as YouTube ads, in-stream pay-per-click ads appear on YouTube search results. They allow you to present your business in a unique and memorable manner, appearing during natural pauses as viewers consume video content.
Gmail Sponsored Promotions (GSP)
Gmail-sponsored promotions appear directly in the promotions inbox of a Gmail user. These paid ads allow interested prospects to contact you via direct calls and convert at any point of your sales funnel. Our PPC agency can help you set up compelling ads to maximize targeting abilities and generate high-quality leads.
Local Services Ads
Local service ads are pay-per-lead ads that apply to limited markets including HVAC companies, plumbers, electricians, and locksmiths. You need to pay for the ad only when a prospect clicks on it and turns into a lead. As a full-service PPC agency, we help local service providers increase their online visibility and grow their business.
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Testimonials
See all testimonialsFrequently Asked Questions
- We provide our clients flexibility with no obligation towards long-term contracts.
- We track every PPC ad metric to monitor progress and improvements while focusing on reducing your costs.
- We believe in establishing partnerships and maintaining them rather than just acquiring clients.
- You get a dedicated account manager to guide all your PPC campaigns.
- We use the latest tools and technologies to enhance campaign efficiency and effectiveness.
- We give you detailed monthly reports with in-depth insights into progress, opportunities, and room for improvement.
- We keep you informed with regular updates and are always available to discuss your campaign.
- We have a track record of delivering measurable results and achieving high ROI for our clients.
PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two distinct digital marketing strategies:
- Cost: PPC involves paying for each click on your ad, while SEO focuses on organic search results that don't require direct payment per click.
- Speed: PPC delivers immediate traffic and results, whereas SEO is a long-term strategy that builds over time to improve search engine rankings.
- Visibility: PPC ads appear at the top or bottom of search engine results pages (SERPs), while SEO aims to achieve high rankings in the organic section of SERPs.
- Control: PPC offers more control over your ad placement, targeting, and messaging. SEO relies on optimizing content and website structure to improve rankings according to search engine algorithms.