Pay Per Click Management

Pay Per Click Services in Toronto & the USA

Get Instant Relevant Traffic With Every Click at Reasonable Cost to Increase Your ROI

What Is Pay-Per-Click Marketing

The latest reports show that pay-per-click (PPC) marketing has an average return of 200% on investment. Over 65% of small to mid-size businesses invest in PPC campaigns and 84% of brands see good results with their ad campaigns. According to Statista, businesses worldwide spent $164 billion on paid advertising in 2022, which is expected to reach $190.5 billion in 2024. As a leading pay-per-click marketing service in Toronto, India, and the USA, we can help you tap into this widely used ad strategy, regardless of your industry.

How Do You Define PPC?

Pay-per-click marketing helps your business get noticed by placing ads in front of potential customers. You only pay when someone clicks on your ad, not just when it's shown. This makes it a cost-effective way to drive traffic and boost your brand’s visibility. PPC ads are not limited to Google. Social media platforms like LinkedIn, YouTube, Facebook, and Pinterest also have pay-per-click models. They allow marketers to place ads strategically so that they are highly visible to their target audience.

How Do We Help You Generate Online Revenue Through PPC Management Services?

At Datasoft Technology Solutions, we offer complete PPC management services including keyword research, ad creation, campaign optimization, and performance tracking. We establish your pay-per-click campaign structure and pricing to attract new visitors to your website while controlling your PPC management expenses. We also assist in understanding the technical aspects of PPC and incorporating it into your SEO and online marketing campaigns.
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What Are the Different Types of PPC Ads?

Different types of PPC ad campaigns are available to help you build a robust online presence. It can promote your products and services to the right audience at the right time. Our pay-per-click services are tailored to determine the most appropriate ads for your business depending on your goals. These include:

Search Ads

Search advertising is the most common form of PPC marketing. It appears to potential customers looking for the products and services your business offers online. They are suitable for one-time campaign promotions or quick sales. As an experienced PPC agency, we recommend search advertising to businesses looking to acquire strong and high-quality leads from new customers.

Display Ads

Display advertising effectively reaches over 90% of online users. They appear on Google’s partner websites, targeting users who visit your industry-related sites. It takes advantage of photos and texts to grab users’ attention and encourage them to take action. Our PPC agency, recommends display ads to businesses targeting niche or premium customers with long sales cycles.

Social Ads

Social media paid ads are the fastest-growing segment in pay-per-click marketing services. These ads appear on channels such as LinkedIn, Twitter, and Facebook. They are designed to reach potential customers considering their interests, networks, and hobbies among other factors. It is best suited to businesses with an active social media presence.

Remarketing Ads

Remarketing advertising is one of the most effective strategies when your goal is to reach high-converting customers and double your turnovers. It encourages individuals to revisit your website and compel them to convert. This ad segment is relatively cheaper than search advertising due to low competition and highly targeted customers. Our PPC agency implements strategic PPC ad formats and extensions to reap substantial results with your campaigns.

Google Shopping Ads

As the name suggests, Google shopping ads appear above or beside the main Google search results. They allow potential customers to view the products and prices before even they click on your website. We recommend these ads to eCommerce businesses with a large volume of products aiming to reach customers with a clear buying intent.

In-stream Ads

Also known as YouTube ads, in-stream pay-per-click ads appear on YouTube search results. They allow you to present your business in a unique and memorable manner, appearing during natural pauses as viewers consume video content.

Gmail Sponsored Promotions (GSP)

Gmail-sponsored promotions appear directly in the promotions inbox of a Gmail user. These paid ads allow interested prospects to contact you via direct calls and convert at any point of your sales funnel. Our PPC agency can help you set up compelling ads to maximize targeting abilities and generate high-quality leads.

Local Services Ads

Local service ads are pay-per-lead ads that apply to limited markets including HVAC companies, plumbers, electricians, and locksmiths. You need to pay for the ad only when a prospect clicks on it and turns into a lead. As a full-service PPC agency, we help local service providers increase their online visibility and grow their business.

Why Leverage Our Expertise to Grow Your Client Base

Comprehensive PPC Audit

Our PPC ads agency ensures all aspects of your campaign align with your goals and industry rules. We conduct thorough audits to identify issues, adjust strategies, and improve effectiveness. Our specialists assess KPIs, account structure, remarketing methods, and analytics.

Detailed Reporting

As your dedicated PPC agency, we share an up-to-date monthly report with you on the progress of your campaign. The report covers keyword rankings, Google Analytics results, and overall campaign performance. It also highlights opportunities for improvement and provides actionable recommendations to optimize your campaign's effectiveness.

Customer-Centric PPC Agency

Customer satisfaction is our topmost priority. We work hard to ensure you reach your business goals with our personalized pay-per-click marketing services. In our initial consultation, we understand your marketing goals and current campaign performance to provide you with data-driven suggestions. We discuss the progress during monthly meetings with strategies for improvement.

Customer-Centric PPC Agency

Multi-location PPC is the ideal strategy when your business serves customers in different locations and cities. We develop a tailored PPC ad structure that targets your diverse audience in multiple locations while maximizing your ad spend.

Dedicated Pay-Per-Click Specialists

With in-depth expertise in crafting and managing PPC campaigns, our pay-per-click marketing specialists focus on maximizing your ROI. They meticulously research keywords, optimize ad copy, and adjust bidding strategies to ensure your ads reach the right audience at the right time. When you partner with our PPC ads agency, we provide you with a single point of contact for hands-on management of all your campaigns.

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Testimonials

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Sarang has been an important part of the ESBS team for almost two years providing us with SEO and Website Development work. During that time, Sarang has always been extremely professional, responsible, creative and a solid team player that always gets the job done well. He makes us look good to our clients, I would highly recommend Sarang!!
Kim DelMonico
Principal at Elite Strategic Business Solutions, LLC
Sarang is currently on my team. He has been wonderful and certainly an integral part of the success of the business. He is smart, reliable and will always go way beyond his scope of work. He cares about all of the clients and will always make sure the clients fully understand any questions that they have for him. It is a pleasure to work alongside a talented and smart professional. I look forward to continuing our work relationship well into the future.
Janine Acceturo
Known for honest & impeccable customer service
I hired Sarang (Datasoft Technology Solutions) to create a website and have been very pleased with the results. Sarang was patient and understanding when it came to interpreting my requirements, and his expert insight was useful. Furthermore, Sarang went above and beyond what was asked of him in terms of post-launch support. I would be happy to work with him again and have granted him the maintenance contract for this project. See less
Rich Woolley
Founder & CEO at Paperclip

Frequently Asked Questions

Why is investing in pay-per-click marketing services beneficial?
Recent research shows that pay-per-click ads account for 65% of clicks on commercial keywords compared to organic results. PPC generates twice as many website visitors as SEO. In addition, it provides immediate results by driving traffic and generating leads quickly. It is highly targeted advertising that allows you to reach specific demographics, locations, and customer interests. Hiring the right PPC ads agency such as Datasoft Technology Solutions ensures optimal budget management without overspending.
What sets your company apart from other PPC agencies in Toronto, the USA, and India?
Here’s how we stay ahead of the competition:
  • We provide our clients flexibility with no obligation towards long-term contracts. 
  • We track every PPC ad metric to monitor progress and improvements while focusing on reducing your costs.
  • We believe in establishing partnerships and maintaining them rather than just acquiring clients. 
  • You get a dedicated account manager to guide all your PPC campaigns.
  • We use the latest tools and technologies to enhance campaign efficiency and effectiveness.
  • We give you detailed monthly reports with in-depth insights into progress, opportunities, and room for improvement. 
  • We keep you informed with regular updates and are always available to discuss your campaign.
  • We have a track record of delivering measurable results and achieving high ROI for our clients.
Is PPC costly in Toronto and the USA?
PPC marketing is highly cost-effective and reliable because you pay only when a potential customer clicks on your ad. Research shows that it gives on average 200% return on your investment. To learn more about costs related to pay-per-click marketing services in Toronto, the USA, or India, contact us for a no-obligation consultation.
How much does pay-per-click cost in India?
Whether you are looking for pay-per-click marketing services in India, the USA, or Toronto, the exact cost depends on your budget. You can start with a daily budget you are comfortable with and change the cost according to your requirements. Most businesses launch their PPC ads with an initial budget of $10 per day. Where and how you want to show your ad, when you want to pause and resume, and when you want to adjust the cost is up to you.
What's the difference between PPC and SEO?

PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two distinct digital marketing strategies:

  1. Cost: PPC involves paying for each click on your ad, while SEO focuses on organic search results that don't require direct payment per click.
  2. Speed: PPC delivers immediate traffic and results, whereas SEO is a long-term strategy that builds over time to improve search engine rankings.
  3. Visibility: PPC ads appear at the top or bottom of search engine results pages (SERPs), while SEO aims to achieve high rankings in the organic section of SERPs.
  4. Control: PPC offers more control over your ad placement, targeting, and messaging. SEO relies on optimizing content and website structure to improve rankings according to search engine algorithms.
How do I find a reliable PPC ads agency near me?
To find a reliable PPC ads agency near you, start by searching online with keywords such as “best PPC agency in Toronto” or “top PPC ads agency in India or the USA” depending on your location. Explore business directories like Yelp or Clutch to identify top-rated options. In addition, seek recommendations from friends, colleagues, or industry contacts who have experience with PPC agencies. Evaluate the agency’s portfolios and case studies to assess their expertise and track record. Finally, schedule consultations with potential agencies to discuss your needs and gauge their suitability for your business.